Zao User Agreement

Zao is a face-swapping app that uses deepfake technology to allow users to change faces with celebrities in just 10 seconds with a single photo. The app is designed solely for entertainment, but it quickly received a counter-reaction to social media because of its user agreement. “It`s a new product,” the developers said tuesday [September 3] on the Chinese website Weibo. “We were actually inconsiderate about people`s fundamental concerns.” The developers have also made it clear that the ownership of image and data rights is not changed by the agreement – it stays with the user. The increasing popularity of the application and the sudden reaction of some users show how artificial intelligence (AI) technologies are raising new concerns related to identity verification. After downloading the app, users are invited to upload photos of themselves that can be used to make a face-flipped clip of their choice. Each video takes less than 10 seconds to generate, with improved quality, if users agree to have their faces filmed from different angles and while they blink or open their mouths. Xiaohongshu, whose monthly active user base exceeds 85 million users worldwide, could be removed to falsify user release in order to boost product sales, according to Chinese state media. The current version of the Zao user agreement is preceded by a note stating that “user content is reserved exclusively for Zao,” unless users agree to share them elsewhere. When users delete videos, they are deleted simultaneously by Zao`s servers, the agreement continues. The original clause regarding the unlimited and lasting ownership of Zaos on the portrait rights of its users has been removed. On Monday, Sixth Tone found that while video clips and GIFs could still be downloaded by Zao and shared on WeChat, the messaging app had prevented users from accessing Zao in their user interface: Now, when WeChat users click on their friends` contributions shared by Zao, they are greeted with a message stating that the third-party app “has been reported repeatedly and carries security risks.” It only takes five seconds to exchange your face with Leonardo DiCaprio with deepfake technology, a human image synthesis technique based on artificial intelligence. It began in 2017, after a Reddit user, called “deepfakes,” released a series of home-made face-swapping videos, and since then it has become a controversial technology due to ethical risks.

When the app went viral, some users complained that their privacy policy could compromise them. Because facial payment has been activated on several platforms, including Alibaba Group mobile payment, some users are also concerned that leaking their facial images and simulated video clips could result in potential financial losses. Yet WeChat, the popular Chinese messaging app with more than 1 billion active users, has banned zao video clips from being broadcast on its platforms. However, these latest assurances seem to have done little to appease the Netizens, many of whom are still calling for the application to be withdrawn. “Can the app be quickly removed from the App Store? Don`t let him stay there and continue to harm the company,” commented a Weibo user under The Zaos Post. Netizens requested that the Zao Face Swapping app be removed from the App Stores after noticing that it had reserved the right to sell user-generated content to third parties. But popular social media platform WeChat quickly banned users from downloading Zao videos via their platform, citing “security risks.” Zao`s original terms “violate users` privacy and as soon as personal data is disclosed and hijacked, this could lead to criminal incidents,” he added.

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